A DMA map shows various measurements plotted relative to Nielsen Designated Market Area Regions.
The following steps demonstrate how to create a new map visual on the dataset
DMA TV Home Viewing [data source
samples.dma_tv_home_viewing]. It produces colored regions for the measurements that correspond to the
DMA TV Home Viewing[data source
samples.dma_tv_home_viewing]; see Creating Visuals.
In the visuals menu, find and click map, the sixth choice on the third row.
Note that the shelves of the visual changed. They are now X, Y, Geo, Measures, Tooltips, and Filters.
The mandatory shelves for map visuals are Geo and Measures.
Populate the shelves from the available fields (Dimensions, Measures, and so on) listed in the left navigation menu.
dmaand drag it over the Geo shelf on the main part of the screen. Drop to add it to the shelf.
homesand drag it over the Measures shelf on the main part of the screen. Drop to add it to the shelf.
Number of Homes.
dma_nameto the Tooltips shelf, and then alias it as
Number of Homes,click the icon (down arrow), select Display Format, and enter
Click Refresh Visual.
The map visual appears.
Click Edit next to the title of the visualization.
US DMA TV Viewing Map.
Above the left navigation bar, click Save.