Creating Entity Segments

Entity segments are a more advanced use of segments, where the extraction of an entity enables cohort analysis.

The following steps demonstrate how to create an entity segment. To make the task simpler, we are first cloning a segment that was defined earlier.

1. On the main navigation bar, click Data.

   

   The Data view appears, open on the Datasets tab.

   

2. Find the dataset in the list of datasets, either by scrolling or by using search, and click on it.

   We are using the dataset Flight Delays.

3. Dataset side navigation appears, open at Dataset Detail view.

4. In the side navigation menu, click Segments.

5. In the Segments list, find the segment to clone, and click Clone.

   In this example, we are cloning Delayed Departure.

   

6. A pre-populated Add Segment modal window appears.

7. Edit the Add Segment modal window by changing its entries.

   • Change Segment Name to Delayed Airlines.
   • Leave other fields 'as is'.

   • Under Entity to extract, enter the following:

     airline_id

   • Click Save.

   

8. The new segment definition appears in the Segments interface.

   Note that the segment Delayed Airlines has an entry in the Entity column, airline_id.